Joya Shoe Technology & Sizing Information
The Joya technology
The softest shoe in the world enables comfortable walking and supports a natural sequence of movements.
The positive effect of walking on a soft, elastic subsurface or soft natural ground on the musculoskeletal system (sensomotoric training) has been used in physiotherapy for a long time, and has been adequately proven in many studies. The soft and elastic material and design of the patented Joya shoe brings about optimal pressure distribution under the sole of the foot when walking and standing, meaning that high pressure point loads are avoided.
Joya soft soles are designed to adapt to the shape of the foot, just as sand does when you stand or walk on it. This distributes your body weight over the entire sole of the foot when you stand, walk, or jog, without falling on the heels and toes.
In contrast, in conventional footwear, the pressure is concentrated on the heels and toes, punishing these points and may even cause pain. This is illustrated here, in these images taken with a plantar pressure analyzer, which show how the high pressure zones (the red zones) at the heels and pads at the base of the big toe while wearing conventional footwear (at the left) were dissipated when wearing the Joya shoe (on the right).
Joya shoes have many beneficial effects on the body. Due to the strong shock absorbency of the soft PU (PolyUrethane) sole, the pressure on the spinal column can be reduced, which can provide relief from back pain, tensed muscles, and hip problems.
In addition, the rolling motion of Joya shoes via the outside of the foot instead relying on just the front of the foot provides relief for a number foot problems such as fallen arches, splay foot, heel spurs, bunions, as well as knee problems. The natural cushioning effect provides a soft platform to aid with foot (arthrosis), heel (plantar fasciitis), forefoot (hallux) problems, as well as diabetes- related complications.
In addition, the slight instability generated by the rolling motion design of the Smart Balance sole leads you to work more muscles in the body to maintain an upright posture, which strengthens both your leg and hip muscles and overall posture, and relieves pressure, while also providing an ultrasoft and comfortable experience for your whole body.
The technology in Joya shoes are ideal for individuals who are on their feet for long periods of time (such as chefs, cashiers, waiters, etc.), older people who want more comfort and support from their footwear, or anyone who wants to prevent chronic conditions from developing (such as shin splints).
Three Patented Sole Technologies by Joya Shoes and their Pure Sandal Technology:
1) Soft-Roll (formerly called Smart Sole) Technology:
Improve your posture with every step! This traditional soft-elastic Joya Soft Roll has been created to give you a new level of daily comfort. Designed to soften heel strike and encourage a more natural rolling motion as you walk (similar to the rolling motion of MBT shoes), you will notice this improved ease from your very first step in your new Joya Soft Roll Shoes. Improving your gait this way can not only improve muscle strength in different parts of the leg, but also ease back pain. In addition, many people with bunions find these types of shes bring instant relief, because these shoes roll rather than bend at the base of the toes, removing that painful pressure point for them.
Available styles with Soft-Roll / Smart Sole Technology:
Women's
2) Soft-Style Technology (formerly called Senso Sole or Senso Balance Sole) -- now called the 'Emotion' Sole Category:
Perfect for the most active walker as the forefoot of this sole is especially soft. An integrated mid-foot support offers superior stability, shock absorption, and comfort along with a beneficial rolling motion so you can enjoy the longest of walks (however, may not be the most suitable for intense sporting activities). In addition, these shoes may aid to improve your posture, as well as strengthen and tone your leg and back muscles whether you are walking or simply standing.
Available styles with Senso Sole Soft-Style Technology (now called the 'Emotion' Sole Category)
| Women's | Men's |
| Amalfi Sandal | David |
| Helsinki | Caesar |
| Wilma Ankle Boot |
3) Soft-Pro (formerly called Air3 Sole) Technology:
Meeting all of the requirements of a modern sport trainer shoe, this new soft Joya Soft Pro provides all the support and stability (due to less of a rolling motion as you walk) that you need for light sport activities. With such soft comfort and great look, you just might love them so much that they become your every day shoe.
Styles with Soft Pro / Air3 Sole Technology:
Women's - Icon Fire
Men's - ID1
Unisex - Panther
4) Pure Sandal Technology:
Joya makes a number of sandals which have the main Smart Balance Sole integral to their design, without the thicker soft food bedding layer, which gives these sandals a more fashionable look without sacrificing on comfort. These sandals are also highly rated for their stability due to their lower profile and have less of a rolling motion when you walk. These are the ideal sandals for active individuals as they provide your feet with all of the softness, support, and breathability they desire during the warm weather seasons.
Summary of Styles and Terminology Changes
| Former Terminology | Current | Description |
| Smart Sole | Soft-Roll | Designed to soften heel strike and encourage a more natural rolling motion as you walk (similar to MBT shoes). Improves posture and muscle strength in legs and eases back pain. Provides relief from bunions as these shoes roll rather than bend at the base of the toes, removing the painful pressure point. |
| Senso Sole |
Soft-Style (now called 'Emotion') |
Perfect for the most active walker as the forefoot of this sole is especially soft. An integrated mid-foot support offers superior stability, shock absorption, and comfort along with a beneficial rolling motion so you can enjoy the longest of walks (however, may not be the most suitable for intense sporting activities). Aids to improve posture, as well as strengthen and tone your leg and back muscles whether you are walking or simply standing. |
| Air3 Sole | Soft-Pro |
Provides all the support and stability (due to less of a rolling motion as you walk) that you need for light sport activities. With such soft comfort and great look, you just might love them so much that they become your every day shoe. |
| Pure Sandals | Pure Sandals |
Smart Balance Sole integral to their design, without the thicker soft food bedding layer, which gives these sandals a more fashionable look without sacrificing on comfort. Highly rated for their stability due to their lower profile and has less of a rolling motion when you walk. Ideal for active individuals as they provide all of the softness, support, and breathability you desire during the warm weather seasons. |
Sizing:
Joya shoes are made in European sizes: here is a Table of Equivalent Sizes in the United Kingdom and the USA (for Women & Men, in the rightmost columns) for most of its shoes (except for a few models which only come in European full sizes).
