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Why Blueair?

More Blueair Resources: Blueair Home * About Blueair * FAQ * HEPASilent Technology * The Threat In Our Indoor Air * Buying Guide * Selection Tips * 10 Reasons to Buy Blueair * Cleaner, Healthier Air

People living with allergies, asthma and other respiratory conditions, or who simply want to breather cleaner indoor air choose Blueair. Here's why:

Design. Sleek and stylish, Blueair air purifiers fit your lifestyle and décor, so you can put your Blueair front and center in any room. Blueair’s contemporary look has earned the company one of the most prestigious design awards in Scandinavia, the Excellent Swedish Design award.

Energy efficient. By meeting the strict energy efficiency guidelines set by the U.S. Environmental Protection Agency and the Department of Energy, Blueair air purifiers have earned the Energy Star rating. Phenomenally low power usage means that it costs no more than a single conventional light bulb to run some Blueair systems 24/7.

Independently certified. Don’t take our word for just how great Blueair air purifiers perform. The performance of all Blueair air purifiers is independently verified by the Association of Home Appliance Manufacturers (AHAM) and its Clean Air Delivery Rate (CADR) program through testing at a third-party laboratory.

Whisper-silent operation. Ingenious design minimizes noise for truly whisper-silent operation. Sound levels are so low that you may wonder if your Blueair unit is turned on. When the blue light is on, Blueair is quietly at work improving the quality of the air you breathe. It’s oh so quiet!

HEPASilent technology. Blueair’s patented HEPASilent filtration technology combines advanced filter media and an encapsulated ion particle charging chamber to achieve far better results than either mechanical or electrostatic technology alone.

Environmentally aware. Blueair products offer exceptional performance without polluting the environment. Blueair uses a patented filter media that is one of the least harmful plastics, producing only carbon dioxide and water as it decomposes.


At Blueair, we have always aimed to do business responsibly — in ways which benefit people, communities and the environment. We believe in making sustainable choices for our operations and for the design of our products. We also believe in helping people make more sustainable choices by providing energy efficient and environmentally sound products to help them reduce their carbon footprint.

As a responsible global citizen, Blueair aims to set the standards for the industry through initiatives that have a positive impact but also make good business sense. To be a global force for positive change, we at Blueair are committed to conducting business in a socially and environmentally responsible manner. To help us in our endeavors, we rely on our company values to serve as the foundation for responsible business practices. In doing so, we hope to strike the right balance between creating value and preserving the world’s resources for generations to come.

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